This is getting exciting. I hope more products will be launched, atleast I would love to venture trying them!
Which product do you like from below ?
And do you think they will succeed?
- "The Magic of Italian Cappuccino" Nestle's Research and developement team introduced this foam booster for all coffee lovers who would like their coffee to be somehow similar to the coffee they order at Coffee Shops:
Nestle says that "Foam Booster granules are tiny particles of carbohydrates and proteins that are full of minute holes. The holes are filled at high pressure with nitrogen gas – which is the main component of air. Nitrogen is trapped in the Foam Booster at about 35 times atmospheric pressure – 15 to 20 times the pressure in car tyres. The nitrogen is not released until it comes in to contact with hot water, lifting the creamer to the surface to form an instant milky foam. The coffee stays below to form the brown base. The result? A perfect cappuccino".
2. " 7up Ten Just for Men" : Launching of 7Up-10!
The 10-calorie soft drink generated quite a bit of Internet buzz with a USA ad campaign that proclaims it is simply "not for women."
3. " Music's Halo Effect on Icecream!" : Mars has outlined a music-based experiential marketing strategy to revitalise its ice cream brands in a bid to re-connect with consumers, after a period of reduced marketing activity