July 20, 2014

Interview with an Olive Oil Expert (2): Sensory Aspect

Everything you need to know about Olive Oil
(Part 2)

We continue in this post, part 2 of the Interview series with the Olive Oil Expert.
This time it covers the topic of the sensory evaluation of Olive Oil.

Sensory Aspect of Olive Oil

Olive Oil tasting should be done in tapered (Dark Blue) glasses.
The color of olive oil is not an indication of quality. Choose olive oil for taste not for its color.

Interview with an Olive Oil Expert (1): Health Aspect

Everything you need to know about Olive Oil
(Part 1)

“And a tree (olive) that springs forth from Mount Sinai, that grows (produces) oil, and (it is) relish for the eaters.( Quran 23:20 )”

Today’s contribution comes straight from the Olive Oil industry!
Pearl’s interviewed an avid experienced Food scientist who has been working in the olive oil production for 6 years. It is important for consumers like us know briefly about olive oil production, the sensory characteristic of the best olive oil, and how can we detect the differences or how can they choose the best olive oil brand from the market. We will be covering a week of posts about Olive oil, so stay tuned!

Mr. Mohammad Kobayter is the Quality Assurance and Logistics Manager at KOBAYTER S.A. in Malaga -Spain. Kobayter holds a Bachelor of Science in Food Science and Management from the American University of Beirut (AUB) and he is a certified expert in virgin olive oil tasting (from the University of Jaen, Spain). He previously worked as a Production manager assistant at KOBAYTER FRERES S.A.L. in Lebanon. (Alwazir historic Ad ) 

Mohamad, undergoing a sensory test on the olive oil

July 12, 2014

The Illusion of Food Choice

The Disturbing Truth About The Food We Eat :

Did you know that:

  1. Quaker Oats, which you may view as a healthy food, is produced by PepsiCo, a company which is known for its notorious production of junk food.
  2. ​91% of the soda market is owned by only Coca-Cola, PepsiCo and Dr Pepper Group?
  3. Nestle is the world’s largest food company and owns almost 8,000 brands?
Check out from the infographic below that it actually doesn't matter which brand we choose, because at the end, it all ends up for the same company.

Do you actually have a choice on choosing?

The solution usually lies in buying local, buying from the brand that a local food factory produces, buy the fruits and vegetables from the farmer market, buy from the food prepared by local women.
Localization is a key not just for securing your health but also for empowering local and small brands.

Top Grocery Brands Comparison: Disturbing Truth About How Big Food Companies Exploit Your Shopping Habits and Monopolize the Market


Alex Hillseberg analyzed food reports from US Department of Agriculture and other credible sources and gathered the findings in our newest infographic that paints a very grim picture of the food industry today: http://comparisons.financesonline.com/top-grocery-brands-comparison/.

GulFood Manufacturing Show: Addressing Region's Food Issues

Region’s biggest-ever trade show launch to highlight food logistics, processing, packaging and ingredients sectors

sector propack1

Dubai, United Arab Emirates
Gulfood Manufacturing
Conceived to capitalise on unprecedented market demand for the region’s manufacturing, processing, packaging and ingredients sectors, Gulfood Manufacturing 2014 – being held 9-11 November at Dubai World Trade Centre (DWTC) – has officially sold out.

Amid steady domestic and regional growth in the food manufacturing and processing industry, the sector-specific spin-off of Gulfood – the world’s largest annual food and hospitality trade platform – will debut as the Middle East, Africa and South East Asia’s (MEASA) biggest-ever trade show launch. With a host of global food manufacturers, suppliers and service providers requesting exhibition space, organiser DWTC is adding new halls to cater for intense international demand