Em Sherif : A Jewel in Beirut

It is been a long time since I blogged. Working in the Food & beverage industry, makes you want to be more delicate while posting about your food adventures.
You would appreciate the brands more, the work behind them, the staff in the restaurant. And mostly the food recipes that were developed extensively to get this perfect taste.
You would feel more the pain, the hectic suffering each day to bring the customers the most delicate food experience. And that's why I was delaying many posts!

One of the brand that I fell in love with in my last visit to Beirut was Em Sherif.
It is a place that combines both simplicity and sophistication.

For the Lebanese Readers: In a world of discrepancies, Em Sherif is the place for someone to enjoy his outing. It is all: an entertainment place, a luxury place, and of coarse a place to satisfy the hunger. A hunger for good food, delicate music/ambience, and a relaxed pampering.

For the non-Lebanese, this restaurant will give you the true authentic taste of lebanese and oriental food in a palace like setting!

Pearl's Powder Interviewed in Le Commerce Du Levant

Le Commerce Du Levant magazine*, published its 2013 “Restos, bars, cafes”  special edition for the Food and Beverage Industry in Lebanon in July. ( Read Key Findings Below**)

Cover Page of the Magazine : Juillet 2013

 Luckily, Mr. Thomas Dayer, interviewed me back in April 2013. And I couldn't retrieve a copy of the magazine as I was out of Lebanon. Sweet enough, the media team immediately handed my part of the interview on the same day( yesterday) when I asked for it! :) So...Thank you ALOT! 

I was interviewed among Top Lebanese Food Bloggers such as (No Garlic No Onion, The Burger Tribune, The Permanent Hunger...etc)

Below is my part! .... Now you know a little bit more about me :)

Sunset Sea Dinner at St.Elmo's

St. Elmo's Logo!

"I am the sea. In my depths all treasures dwell. Have they asked the divers about my pearls?" the Egyptian poet Muhammad Hafiz Ibrahim.
I have always had a special fond to the sea, its mystery, and its untold stories..All because my name is pearl.  I had built a myth inside my head since I was a little girl that I was indeed from the sea. Lunatic? Maybe. but such mystical illusions do make the best stories later.Yes, I believed the sea was my  home, and to it I will return someday. Everything that reminds me of the sea makes me live this myth again..

This time it was not the sea itself, nor a ship, nor Corrine's Bailey Rae " The Sea" song, neither the Little mermaid movie, neither the famous sea navigator Jacque Costeau nor a small shell I picked up from the shore. This time the sea experience was from a whole restaurant that embraced the concept of the SEA from the floor to the ceiling , from the plate to the cup!

Zaytouna Bay

Nothing is more memorable than smell

"Nothing is more memorable than a smell.  One scent can be unexpected, momentary and fleeting, yet conjure up a childhood summer beside a lake in the mountains; another, a moonlit beach; a third, a family dinner of pot roast and sweet potatoes during a myrtle-mad August in a Midwestern town.  Smells detonate softly in our memory like poignant land mines hidden under the weedy mass of years.  Hit a tripwire of smell and memories explode all at once.  A complex vision leaps out of the undergrowth."  ~Diane Ackerman, A Natural History of the Senses.

For me , entering a restaurant is not just a meal occasion, it's a sensual ritual for exciting all my senses, then my nerve buds, up to my neurons , then encrypting this stimulation into my memory storage area.
And if this ritual didn't happen, then the restaurant failed in making me a memory.
And if it failed in making this memory, this simply means : " the food wasn't great". And, although I am a food scientist ,  where one would assume that would be easy  for me talking about a restaurant , its menu and its food. But it is not. Because I tend to talk about almost all the factors that affect eating.  You will notice that as you read below.


The couqley bistro- restaurant  experience for brunch, was one of those vivid memories that had successfully been processed and stored. As you enter, you are overwhelmed with the smell of home  made omlettes and pancakes, and so you  evocatively remember the Sunday mornings where you used to wake up late , smell something delicious and enter the kitchen to see  your mother preparing for you,  your favorite breakfast: Pancakes.  Bringing back  this picture is worth it all.