HORECA :A Feast for the Senses

Horeca is the region's largest trade show for both the hospitality and food and beverage service industry. This is the 19th edition for HORECA.
 Date: Tuesday to Friday ( March 20-March 23)
Where: Biel, Beirut, Lebanon
What: More than 350 companies from Bahrain, Egypt, France, Iran, Italy, Jordan, Kuwait, KSA, Lebanon, Poland, Sri Lanka,  Sweden, Syria, Thailand, Turkey and the UAE will participate in more
than 10 daily events.
Find the Full program here.

I will be attending Horeca 2012 ( As Al-Wazir invited me)  to check the latest news of the Food and Beverage industry in Lebanon and the region. Besides the companies' exhibting their products, there will alot of live shows, symposiums and contests ( Check the events  below). I will also be interviewing owners of Lebanese food industrialists to see their  future expectations, their fears and their innovations!
I think it is interesting that this show is taking place just recently after the scandals of selling expired food in the lebanese markets. So what will these exhibitors have to prove to the Lebanese? Let us wait and see these few days!

These are the most interesting events that will be taking place during the exhibition

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Hospitality Salon Culinaire Date 20 March 2012 For the 11th year, more than 150 Lebanese and international chefs will compete in different food categories... More
Live Junior Chefs Competition Date 20 March 2012 For the second year in a row, students from major hotel management universities and technical schools will blow their talent adding a fresh and creative feel to the competition. More
Atelier Gourmand & Lebanese Culinary Heritage Date 20 March 2012 A deliciously unique event where prominent international chefs unleash their talent and invite trade visitors to participate in tasting sessions on a defined cooking or product theme. More
National Extra Virgin Olive Oil Contest Date 20 March 2012 A genuine contest where producers from all over Lebanon display their olive oil to be judged by a panel of renowned olive oil tasters. More
The Annual Hospitality Forum Date 20 March 2012 Daily workshops will gather key hospitality professionals from the region to discuss the latest industry craze and give the participants a condensed outlook on the region top-notch trends.More
Floral Symphonies Date 20 March 2012 Leading florists will use flowers and fruits to create works of art for display and showcase their latest creations. More
Librairie Gourmande Date 20 March 2012 Librairie Gourmande will quench your thirst for knowledge. Sample a taste of this delicious and delectable array of culinary references. Don't miss Culinary book signing More
Technovation Date 20 March 2012 Review and discover the new and innovative products that have entered the market recently More
Liban Pack Packaging Innovation Parc Date 20 March 2012 Discover outstanding packages and special editions by Liban Pack More