August 13, 2013

Coca Cola Goes Green

Coca Cola has used their familiar and distinctive curved script since 1887. And since the 1920s their famous logo has been placed on a red background on the company's classic cola. 

Now Coca Cola is drifting away from its iconic red color, and have launched a new look in Argentina. Coca-Cola Life, distinguished by its green label, is marketed as a "natural" and "green" low-calorie beverage in  a fully recyclable bottle that's made with 30% plant material.

Coca Cola says the bottle 'looks, functions and recycles just like traditional PET plastic, but does so with a lighter footprint on the planet and its scarce resources.'

As for the drink, it is a mix of sugar and stevia,  giving 108 calories, and offering a middle choice between Diet Coke, which has zero calories per 600 milliliters, and regular Coke, which has 250.

 What's so natural about this new drink? That would be the zero-calorie sweetener made from the stevia plant (marketed under the brand Truvia* in the U.S.). The sugar substitute has been making its way into more Coke products lately, including its Vitamin Water line and Seagram's ginger ale, in an effort to reduce calories and combat obesity.

*Truvia ® is the trademark of Cargill for steviol glycosides (stevia). It is a natural extract high purity obtained from the best tasting part of the stevia leaf without being chemically altered at any time.
Truvia ® exists commercially in different products and is used in Coca-Cola Life.

The natural sweetener Truvia ® is not genetically modified. Stevia varieties currently in production have been developed through crop improvement techniques and optimization. No known varieties of GM Stevia available worldwide.

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