( Tedx Video )
A logical approach to the nature of choice and happiness by giving an example of the pursuit of the best recipe that consumers will like.
It's all about food science. How genious! "Psychophysics" is mostly used as an analysis tool! This video is just what I try to explain to people when they ask me about my thesis or my work in sensory science! Malcom G;adwell speaks it all ...
Food Scientists should rejoice over this video.... And Ofcorse Food lovers will understand the passion that drives food scientists to "perfect" a product and will explain to them why they choose a product over another
I will definitly buy Malcolm Gladwell 's blink book!