"If it doesn't sell, it isn't creative." -David Ogilvy
I am always curious to keep tracking of food ads. Yes ads are there for persuasion and selling a product. They indicate how much the food and beverage industry have improved in terms of quality, processing and marketing.So ads do represent the science behind the food. At the same time, they definitely say how much a society developed, and changed drastically its mentality regarding Food.
Ads are always a representation of the current status Que of the food and eating culture.
When comparing current food product ads with vintage ones, they do say about the cultural shiftsthat have occurred in terms of need and demand to different kinds of food, to a different aspect of eating and taking care of one's body.
One proof is that the century of "western diseases" ( the last 100 years) is hopefully coming to an end with more nutritional awareness spreading. One can notice this in food ads that were promoting bad food habits, to the current food ads that actually care about health and advertise the "good" ingredients... Though no one can deny that there still remains some ads that can truly disregard one's health....
These vintage ads show how much the advertisements where jeopardizing one's health: Coke for Kids? and Lard as a food for happiness? See them below and compare some to the current ones!
 |
Putting Carbonated Sweet beverages with Milk isnt a good thing moms!
|
 |
Canned food is not much consumed as before.. The trend currently is for fresh food!
|
 |
Another sweetened carbonated beverage that target kids!
|
 |
They are happy because they ate Lard!Really??
|
Some Selected Current ads!
 |
An ad for fresh food for babies. "Never frozen"
|
 |
hmm....Not really healthy.....
|
 |
An ad that targets the texture/quality of butter! Lovee it!
|
 |
An ad for organic tomatoes! We def. wouldn't have seen this 50 years ago!
|
 |
Coke changed totally its target markets from kids/moms to teenagers and youth!
|
Resources:
This blog resolved all my queries I had in my mind. Really helpful and supportive subject matter written in all the points. Hard to find such kind of blogs as descriptive and accountable to your doubts.ขออนุญาตโฆษณาอาหาร
ReplyDeleteHappy to found this blog. I have some facts related to this blog and I would like to share with all its readers. Definitely it is going to help everyone and aware people with some more knowledgeable points.ฆอ
ReplyDeleteAs a diabetic, you should make it your goal to learn a system of diet that is easy to follow and recreate week after week, one that is designed to cater to your individual needs. Find a doctor that works with individual clients to find healthy foods that they enjoy and that they can easily make. There are a lot of healthy food recipes available. diabetic friendly chinese food
ReplyDelete