Pearl's Powder: marketing

Showing posts with label marketing. Show all posts

July 12, 2014

The Illusion of Food Choice

The Disturbing Truth About The Food We Eat :

Did you know that:

Quaker Oats, which you may view as a healthy food, is produced by PepsiCo, a company which is known for its notorious production of junk food.
91% of the soda market is owned by only Coca-Cola, PepsiCo and Dr Pepper Group?
Nestle is the world’s largest food company and owns almost 8,000 brands?

Check out from the infographic below that it actually doesn't matter which brand we choose, because at the end, it all ends up for the same company.

Do you actually have a choice on choosing?

The solution usually lies in buying local, buying from the brand that a local food factory produces, buy the fruits and vegetables from the farmer market, buy from the food prepared by local women.

Localization is a key not just for securing your health but also for empowering local and small brands.

Top Grocery Brands Comparison: Disturbing Truth About How Big Food Companies Exploit Your Shopping Habits and Monopolize the Market

Source:

Alex Hillseberg analyzed food reports from US Department of Agriculture and other credible sources and gathered the findings in our newest infographic that paints a very grim picture of the food industry today: http://comparisons.financesonline.com/top-grocery-brands-comparison/.

December 24, 2013

Fast Food Chains: 3rd World Versus Developed Countries

I find it weird that fast food chains open in third world countries first and faster than Developed Countries.

This week's headline news in the Food industry featured 2 major announcements:

Dunkin Donuts announced it will open in UK! ( Read more)

While comparing to Middle East there is around 300+ chains of Dunkin Donuts! With UAE, 74 stores and Riyadh city (KSA) up to 30 stores.

Burger King just opened its first branch in Paris! ( Read More)

Whereas in Middle East it has expanded to over 250 chains ! ( Source: Burger King ME Website)

Photo Courtesy: Telegraphy - Burger King Paris

What does this mean?

Vintage Vs Current Food Ads

"If it doesn't sell, it isn't creative." -David Ogilvy

I am always curious to keep tracking of food ads. Yes ads are there for persuasion and selling a product. They indicate how much the food and beverage industry have improved in terms of quality, processing and marketing.So ads do represent the science behind the food. At the same time, they definitely say how much a society developed, and changed drastically its mentality regarding Food.

Ads are always a representation of the current status Que of the food and eating culture.

When comparing current food product ads with vintage ones, they do say about the cultural shiftsthat have occurred in terms of need and demand to different kinds of food, to a different aspect of eating and taking care of one's body.

One proof is that the century of "western diseases" ( the last 100 years) is hopefully coming to an end with more nutritional awareness spreading. One can notice this in food ads that were promoting bad food habits, to the current food ads that actually care about health and advertise the "good" ingredients... Though no one can deny that there still remains some ads that can truly disregard one's health....

These vintage ads show how much the advertisements where jeopardizing one's health: Coke for Kids? and Lard as a food for happiness? See them below and compare some to the current ones!