Interview with an Olive Oil Expert (2): Sensory Aspect

Everything you need to know about Olive Oil
(Part 2)

We continue in this post, part 2 of the Interview series with the Olive Oil Expert.

This time it covers the topic of the sensory evaluation of Olive Oil.

Sensory Aspect of Olive Oil

Olive Oil tasting should be done in tapered (Dark Blue) glasses.

WHAT COLOR IS GOOD OLIVE OIL?

The color of olive oil is not an indication of quality. Choose olive oil for taste not for its color.

Interview with an Olive Oil Expert (1): Health Aspect

Everything you need to know about Olive Oil
(Part 1)

“And a tree (olive) that springs forth from Mount Sinai, that grows (produces) oil, and (it is) relish for the eaters.( Quran 23:20 )”

Today’s contribution comes straight from the Olive Oil industry!
Pearl’s interviewed an avid experienced Food scientist who has been working in the olive oil production for 6 years. It is important for consumers like us know briefly about olive oil production, the sensory characteristic of the best olive oil, and how can we detect the differences or how can they choose the best olive oil brand from the market. We will be covering a week of posts about Olive oil, so stay tuned!

Mr. Mohammad Kobayter is the Quality Assurance and Logistics Manager at KOBAYTER S.A. in Malaga -Spain. Kobayter holds a Bachelor of Science in Food Science and Management from the American University of Beirut (AUB) and he is a certified expert in virgin olive oil tasting (from the University of Jaen, Spain). He previously worked as a Production manager assistant at KOBAYTER FRERES S.A.L. in Lebanon. (Alwazir historic Ad ) 

Mohamad, undergoing a sensory test on the olive oil

The Illusion of Food Choice

The Disturbing Truth About The Food We Eat :

Did you know that:

1. Quaker Oats, which you may view as a healthy food, is produced by PepsiCo, a company which is known for its notorious production of junk food.
2. ​91% of the soda market is owned by only Coca-Cola, PepsiCo and Dr Pepper Group?
3. Nestle is the world’s largest food company and owns almost 8,000 brands?

Check out from the infographic below that it actually doesn't matter which brand we choose, because at the end, it all ends up for the same company.

Do you actually have a choice on choosing?

The solution usually lies in buying local, buying from the brand that a local food factory produces, buy the fruits and vegetables from the farmer market, buy from the food prepared by local women.

Localization is a key not just for securing your health but also for empowering local and small brands.

Source:

Alex Hillseberg analyzed food reports from US Department of Agriculture and other credible sources and gathered the findings in our newest infographic that paints a very grim picture of the food industry today: http://comparisons.financesonline.com/top-grocery-brands-comparison/.

Cooked with Delicious and Good Intentions

We, the millennials, the tech savvys and social media addicts, are a nation of aspiring cooks! At least that's what most of us write on our Twitter bios, share on Pinterest boards, and post as Instagram photos, yet-honestly-we barely have time for cooking daily... Nevertheless, most of us rely on social media to choose food, whether through restaurants' reviews, recipe's blogs, or friends' comments about products. But our social media profiles can go beyond just sharing individual food photos, recipes and reviews. Social media has been rising as a crucial aspect in the communication between consumers and the food brands on one hand, and between consumers and health care practitioners on the other... 
How do food companies and food experts deal with social media?Well, that is what I explored and wrote about in Cloud961 issue number 5.

Download full issue here