March 23, 2013

Why Chicken Wings are the Ultimate Food Millennials?

Why Chicken Wings are the Ultimate Food Millennials??

" Millennials are defined as individuals between the ages of 16 and 34. In the United States alone, there are 80 million people in this category. They want to participate, or co-create, in a brand’s marketing. They crave adventure. They look to their peers for affirmation. They turn to social media — Facebook, Twitter, Instagram, Tumblr and the like — to express themselves.

Because Millennials are different than other cohorts, they have to be marketed toward differently, too. The old marketing model included interruption, reaction and big promises. The Millennial marketing model includes engagement, interaction and active co-creation.

That could be why chicken wings are the Ultimate Millennial food.

The generation enjoys restaurants like Buffalo Wild Wings, where you can choose your own sauces. It allows them to create their own experience and therefore speaks out more so than other restaurants. While they want to be served, they also want the freedom to put their own signature on the dishes they’ll later devour alongside their friends or family."  Read More

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